Cannes Lions
SAATCHI & SAATCHI, Vienna / MUSEUM OF CRIME / 2008
Overview
Entries
Credits
Execution
Actors were styled by a professional make-up & special effects artist. So they looked shockingly realistic. The “undead” promotion teams were sent to popular places in Vienna to scare the tourists. And it worked. Most people were shocked in the first place. But later on they laughed or smiled as they realised the promotion background.
Outcome
300 % more visitors. During the promotion period the number of visitors increased significantly by nearly 300 %.
Similar Campaigns
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