Cannes Lions
VML, New York / INTERNATIONAL OLYMPIC COMMITTEE / 2016
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To show the Olympics aren’t just an event every two years but a mind-set that can make a difference in our world, this film was created to show the connectedness of each athlete, Olympian and fan — no matter what you look like or where you are from.
That the dreams in our head of a better world aren’t just stars in the sky but goals worth reaching for. And when we are together we are more alike than our differences would have us believe and together we can change the world through sport.
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