When a man finds out the true length of his penis two things happen.1) This man not only is truly prepared to see an exhibit titled MEN WITHOUT SUITS: OBJECTIFYING THE AMERICAN MALE BODY in the correct light but...2) The man is eager to see this exhibit to see how he “stacks up” and/or to seek validation for his own male body.

Not only did attendance for "Men Without Suits" increase sevenfold, but also the client, obviously a well-endowed man, requested several for himself. The client found it to be a very clever, very effective, and, maybe most importantly, very good piece of media.