A key platform for building awareness which converts to attendance is to entice and provocatively lure a broader array of potential visitors to the museum. A series of grassroots efforts were needed to drive awareness of the Museum of Sex as a leisure activity. One component of the campaign as "intellectually teasing artwork" on postcards. These postcards were handed out in high traffic areas for tri-state residents such as other New York City museums/attractions, on college campuses to influencers (such as radio DJ's, school newspaper editors) and at major Tourist Information areas.

Foot traffic increased by 50% and regular New York museum-goers now view the Museum of Sex as another leisure activity available to them.