Cannes Lions
MJZ, Los Angeles / PRINCIPAL FINANCIAL / 2020
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The goal was to find people that have a natural ability to be completely at ease in front of a camera and convey the depth of their lives with the slightest movement or expression. The process focused on actors who brought their soul and spirit to the characters. It was important that in casting families, the bonds between them feel sincere. This relies on finding a unique chemistry between the actors.
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