The goal of the Business Breakthrough campaign was to make Visa Business tangible and relevant to the Small Business Owner target. The site features video case studies of five businesses facing challenges that are universal to many small businesses. With the help of experts, the owners learn ways to improve make their company run more efficiently. In addition to watching the videos, visitors to the site can enter to win a similar solution for their businesses, as well as read relevant articles. Thematically, this content underscores the advertising message: that Visa Business helps small businesses run more smoothly.