Draw tech-savy young people’s attention to the first Electronic Music Festival organized by SFR, and invite them to come to the Grand Palais or to watch the event on sfrmusic.fr on the 25th September .

We launched the first VJ contest on the Internet : we developed an interactive art tool named SFR LIVE VJ which allowed users to create visual animations to the music of the main artists invited to the Festival.

This acted as a promotional tool for the event organizers and the winner of the contest became the VJ of the event during its opening, performing in front of 4000 people a the Grand Palais in Paris… and in front of thousands of people connected to www.sfrmusic.fr !