A comunication plan that runs for more than six months, and culminate in a 5 days music festival, with many kinds of music, activities and brand experiences. People from all over the country, of different ages, colours, and cultures enjoy the event.

BP - 8% increase of share.SIC (Tv channel)- 26,5 icrease of share.Toyota - An exclusive car was created to be launched in the festival. The model was sold out only during the festival.