Cannes Lions
AMALGAMATED, New York / FUSE / 2005
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The result of this innovative, interactive, branding spot, we believe, is a ‘first’ in the world of advertising: consumers can order, through direct response, an alternative version of the ad that they are watching. The ad is not only the ad, but it is also the product that’s being sold.Guys and girls in a bar discussing Fuse Music Television. Uncensored ad then skips in which viewers can buy.
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