As the Entertainment landscape becomes increasingly cluttered with product integration and brand messaging, Ford’s challenge remains by differentiating its products within that space in a meaningful and natural way. That challenge includes identifying the right ways to continue campaigns across nontraditional media.

We injected emotion, personality and energy into the Mustang logo to convey what it feels like to drive a Mustang in a simple, pure way.

We expected to sell every Mustang we set out to sell across the globe. We just didn’t expect to do it as quickly as we did, or generate as long of a wait list for the 2016 model. More than 2.7 million people took action thanks to the work. In addition, the Mustang saw a seven point jump in favorable opinion with the release of the work, with Ford seeing a 3 point jump in favorable opinion.