• Situation

Now that the epidemic is over, the people are full of expectations for the recovery of the economy and the return to a better life, and everyone is ready for the new year, hoping to improve their incomes through good work.

In recovering the economy and returning to a better life, everyone is trying to solve all kinds of difficulties and problems that exist at the moment.

• Brief

Creating a brand video for 2023 CNY, the brand hopes to use an easy-to-touch creative idea to effectively output a strong brand belief.

• Objectives

1. Lenovo has transformed itself from a hardware manufacturer of PCs and other electronic devices to a technology solutions provider.

2. Against the backdrop of this flourishing industry, Lenovo wishes people more faith, optimism and warmth in the new year.

With the end of the covid-19 epidemic, Lenovo hopes to give people more faith, optimism and warmth through this film in this context of all the things to come;

The idea pays homage to the 1998 "Lenovo Computer - Ape and Child Story", which caused a big stir that year and became a hot topic in the society right after it was aired. 25 years later, there is still cuteness and love.

In addition, when we have seen too much human feelings in the past few years, many times the protagonist is shifted from people to innocent children and orangutans, perhaps there will be new philosophies and feelings. Creative setting the main characters are orangutans and children make people feel not heavy, not serious and willing to keep watching.

- Insight: Maybe yesterday wasn't good enough, but who knows what kind of smile we'll encounter tomorrow? A smile is the best tool to heal the mind, soothe the emotions and enlighten the spirit. Let's take it easy on the future. Now that the three-year epidemic is over, let's take off our masks and smile.


- Key message: The Lenovo brand itself has transformed its positioning from a hardware manufacturer of pc and other electronic devices to a technology solutions provider.


- Target Audience: The general public in China who have just experienced the three-year epidemic.

The project was launched in mainland China through online social media, such as Weibo and WeChat.

It took one month from receiving the brief to shooting the street, we started the creative of the project in the beginning of December, and the street was launched in 1.19.

The amount of online plays are more than 10 million and we get more than 91 thousand interactions without any promotion costs.