Cannes Lions

JAGUAR XKR

ARNOLDFUEL, Madrid / JAGUAR / 2007

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Overview

Entries

Credits

OVERVIEW

Description

A solitary road. The car we expect to see never appears. It is too fast. An image appears saying: "New Jaguar XKR. 420 horse power. Isn´t it beautiful?"

Outcome

The entries to the new XK-R web page triplicated and increased the traffic of people in the Jaguar offices by 45%.

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