Harness the power of story and create an inspiring online network that can connect the multiple myeloma community across the nation. People impacted by MM are encouraged to visit the site and complete their own story to help empower others.

Patients download the app from myMMstory.com to create their own Multiple Myeloma story videos, which go through regulatory review and are ultimately uploaded to the website.

The development of the entire project, which included the unique storyboard, iOS application, website and full campaign creative was completed in eight months.

864 total visits from 636 total visitors. Also, in total each visitor visited over 3 pages.

Very positive feedback from prominent Multiple Myeloma advocacy groups.