The Lust Generator is an innovative digital solution for those who want to try something new with their partner. A messaging bot where you and your partner alternately get erotic challenges, some provocative, other more light hearted, and where the mobile phone, which is often accused of coming in the way of intimacy and closeness, instead becomes a tool for sensualism and pleasure.

The Lust Generator is a free, digital messaging service using Facebook Messenger as a platform for exchanging erotic challenges between you and your partner.

Our campaign goal was to get Swedish couples to get laid more and hence live more healthy. We dare say our audience were turned on. In total, 3 000 couples. 71% believed their relationship had become more erotic after the program.