Challenge:

Create awareness for the new Optic 2000 e-commerce website and its virtual trial module and emerge on the online retailer competitive market.

Solution:

Leverage Optic 2000 new digital assets to establish a differentiating online territory for the brand. Encourage the target to adopt a new habit, buying glasses online, through a pedagogical, engaging and innovative approach.

Creation:

Integrate social recommendation to the e-commerce journey: try glasses on line is cool, getting thousands of people’s advice before buying them is better.

Results :

+ 100% visits on optic2000.com

500 000 votes

+100% sales during the campaign

18M personnes reached

The creative execution was based on one idea: before, people had to buy their glasses first and then, only, discover what people thought of them. Not anymore.

The users could choose 3 different glasses that they could virtually try, then send their choices to their community so that people could vote for the glasses they liked the most.

The purpose was therefore to integrate social recommendation to the e-commerce journey: being able to try glasses on online is cool, getting thousands of people’s advice before buying them is better.

The most relevant statistics is the one directly related to the original brief: create awareness for the new Optic2000 Website. And so we did: + 100% visits on optic2000.com and +100% sales during the campaign.

In total, the campaign reached around18M contacts through social media, virality, and press coverage.

Moreover the social recommendation concept was highly effective: more than 500 000 votes were gathered, over the Internet and on the event structure built for the occasion.