Spikes Asia
ENJIN, Tokyo / NOMURA HOLDINGS, INC. / 2018
Awards:
Overview
Entries
Credits
Background
Preparations are underway for the 2020 Olympic Games in Tokyo. Most people will only become involved through their support of the athletes and few will have the opportunity to see the Paralympic Games, which still don’t receive the attention they deserve.
All participants in this project are suffering setbacks. Some are swimmers discouraged by failed efforts to improve their records and others are physically challenged. The project inspired them, as well as many viewers, to strive to reach beyond their current limits in sports and life in general. It also increased many people’s interest in the Olympic and Paralympic Games.
Description
In sports, winning and losing are important, but striving to better oneself by pursuing a goal is just as important. This movie presents a group of male and female athletes, children and adults, including physically challenged individuals, taking on a sports challenge with the spirit of an athlete.
Each participant trains for a month to beat his or her own personal record. Then a swim meet is held with a special rule — the participant with the slowest record starts first and others follow in ascending order. If all achieve their personal best, they finish at nearly the same time. The person who most significantly surpasses his or her personal best reaches the finish line first.
It shows that everyone can improve themselves through effort.
As for the winning award, it won Branded Content Lotus for ADFEST 2018, Finalist for Clio Sports and New York Festival.
Execution
The movie was released on YouTube and Facebook.
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