Cannes Lions
ENJIN, Tokyo / NOMURA HOLDINGS, INC. / 2018
Overview
Entries
Credits
Description
In sports, winning and losing are important, but striving to better oneself by pursuing a goal is just as important. This movie presents a group of male and female athletes, children and adults, including physically challenged individuals, taking on a sports challenge with the spirit of an athlete.
Each participant trains for a month to beat his or her own personal record. Then a swim meet is held with a special rule — the participant with the slowest record starts first and others follow in ascending order. If all achieve their personal best, they finish at nearly the same time. The person who most significantly surpasses his or her personal best reaches the finish line first.
It shows that everyone can improve themselves through effort.
Execution
The movie was released on YouTube and Facebook.
Outcome
Despite being over 9 minutes in length, the movie received over 2,000,000 views and over 50 reviews (mainly online) within a month of its release. This work won ADFEST 2018 Branded Content lotus.
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