Cannes Lions
BBH CHINA, Shanghai / CHILDRENS SAFETY SCIENCE & TECHNOLOGY FUND / 2017
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In one take, we see a joyful father next to his young son. He proudly describes all the wonderful attributes his son possesses while the camera slowly zooms in. The son eventually gets cropped out as the camera zooms in very tight.
Suddenly in a single moment the father’s emotions change from joyful to anxious and hopelessness. The camera zooms out to reveal in place of the son is a picture of him on a Missing Child poster. The father now describes what’s written on the poster as he tries not to break down at the disappearance of his son.
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