Cannes Lions

UNICEF AUSTRIA

DRAFTFCB KOBZA, Vienna / UNICEF / 2007

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Overview

Entries

Credits

OVERVIEW

Execution

In cooperation with Diesel and other Fashion Stores following fundraising campaign was created:All pants in the stores were rolled up for a couple of weeks. The rolled up legs were provided withpayment forms for donating money for the victims of the flood catastrophe.

Outcome

Approx. 30% increase in donations.

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