Cannes Lions
DRAFTFCB KOBZA, Vienna / UNICEF / 2007
Overview
Entries
Credits
Execution
In cooperation with Diesel and other Fashion Stores following fundraising campaign was created:All pants in the stores were rolled up for a couple of weeks. The rolled up legs were provided withpayment forms for donating money for the victims of the flood catastrophe.
Outcome
Approx. 30% increase in donations.
Similar Campaigns
12 items