Cannes Lions

MY SON

HEREZIE, Paris / HENKEL / 2017

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A mother looks at her son who’s been playing on his computer all day long. He has simply faded like everything around him, even his clothes. She starts to wonder what kind of future he will have. Then in a desperate attempt to change this, she decides to revive the colour of his faded red hoodie. We then see exactly the same scene. The kid is still playing, but with his revived red hoodie, he seems to be a completely new person…everything is possible now.

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