Cannes Lions
McCANN WORLDGROUP, Milan / FONDAZIONE NEMO / 2017
Awards:
Overview
Entries
Credits
Description
The first message banking mobile platform for ALS patients.
“My voice”: A solution to speak with your own voice, for when A.L.S. is taking away everything else.
An app where Early-diagnosed patients will be able to record the things they would like to say forever with their own voice.
They can name their files and categorize with colours to give an emotional sense. The app saves it on a cloud for the future.
And if the day comes, the app can be installed in their communication devices so they will be able to use the audios with their own voice.
Execution
We launched a video where we showed the corage of Alberto Spada, an ALS patient that new he might loose his voice. He decides to write down and record on a studio all the messages he would like to say for ever with his own voice, so his voice is saved for the future. Once you see his courage we present the app that allows everyone else in the same situation do the same. And we explain that the app can be intalled in the communication device in the future. So it really is an alternative way of communicating, by using your own voice.
Outcome
In the first 48 Hour the video viralized naturally 160 K views.
More than 80% organic reach media.
Early diagnosed patients in Italy have already their own user account in the app, and are now saving their messages on their private cloud.
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