STRENGTHS

The main strengths of MyAudi Tracker are its personalization and engaging content. With tons of rare or exclusive content about your Audi model, not to mention in-progress information about your specific vehicle itself, the program keeps users riveted and, more importantly, excited about their Audi.

BRAND LINK

A core part of the Audi brand is innovation. As a one-of-a-kind digital program redefining the limits of CRM in the automotive category, MyAudi tracker certainly exemplifies that philosophy.

RESULTS

Since launch, participating dealers have signed up the majority of eligible customers.

Participants have expressed positive feedback on the website, and there have been huge engagement numbers across the board.

• Outgoing emails see a 61% open rate with a click-through rate of 55%

• 40% of website visitors watch the videos

• 90% click to hear the sound of their vehicle’s engine upon the completion of production

• 75% track the shipment of their vehicle across the Atlantic