Cannes Lions

Audi AI Navigator

CYBERAGENT, Tokyo / AUDI / 2018

Presentation Image
Presentation Image
Demo Film

Overview

Entries

Credits

Overview

Description

As people might have a limited Deep Learning session at TMS due to the loud crowd, we want to solve this problem

by creating an Audi AI Experience for the smartphones, to ensure a deeper learning and a more enjoyable Brand Experience.

Execution

Audi AI Navigator is a brand communication content experience which utilized smartphones to achieve three things: “Brand Learning” “Entertainment” and “Sharing the brand”.

The user is first greeted by an AI voice assistant with cool visual effects and then proceeds to ask for the user's name. When the user registers their name, the Audi AI Assistant will conversate with the user using its AI voice capability, to guide them throughout the content.

We processed 80,000 copies of Audi images as training data for the Deep Learning and created algorithms to distinguish the Audi models apart.

The number of unique users who experienced content in 9 days from 10/28 to 11/5 was 8,742

Outcome

?The number of unique users who experienced content in 9 days from 10/28 to 11/5 was 8,742

?The total number of conversations with AI is 24,269.

?The total number of Audi photos scanned is 15,039.

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