Cannes Lions
CYBERAGENT, Tokyo / AUDI / 2018
Overview
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Credits
Description
As people might have a limited Deep Learning session at TMS due to the loud crowd, we want to solve this problem
by creating an Audi AI Experience for the smartphones, to ensure a deeper learning and a more enjoyable Brand Experience.
Execution
Audi AI Navigator is a brand communication content experience which utilized smartphones to achieve three things: “Brand Learning” “Entertainment” and “Sharing the brand”.
The user is first greeted by an AI voice assistant with cool visual effects and then proceeds to ask for the user's name. When the user registers their name, the Audi AI Assistant will conversate with the user using its AI voice capability, to guide them throughout the content.
We processed 80,000 copies of Audi images as training data for the Deep Learning and created algorithms to distinguish the Audi models apart.
The number of unique users who experienced content in 9 days from 10/28 to 11/5 was 8,742
Outcome
?The number of unique users who experienced content in 9 days from 10/28 to 11/5 was 8,742
?The total number of conversations with AI is 24,269.
?The total number of Audi photos scanned is 15,039.
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