#MyDaughterWill is a social awakening initiative that is focused on giving Hindu daughters the same rights as sons to perform the last rites of a parent. Surprisingly, nowhere in the Vedas does it say that the last rites should only be performed by a son. This has simply become a practice over the centuries. This initiative aims to shatter preconceived stereotypes, empowering women, raising awareness and also at the same time standing up for all women who have been discriminated against. Purely a digital initiative, the campaign’s objective was to raise awareness as well as generate support for a much-needed cause via an online petition that allows parents to change their last will and testament by adding a clause that allows their daughter to light their pyre.

The main sections of the website included -

- ABOUT: Which explains how the initiative came to be and what it signifies

- STORIES: Showcased videos of real people and their take on the movement. While some feature women who were discriminated against, others showcase learned scholars and pundits talking about the issue

- SOCIAL: Highlights the conversations on Facebook and Twitter

- JOIN THE MOVEMENT: Makes the cause ground-reality by urging people to add a specific clause to their last will and testament that ensures daughters are permitted to perform their last rites