The task here was communicating the breadth of this work in an emotionally engaging way. With the help of the tagline “Our research starts with the heart, but it doesn’t stop there”, the campaign aims to communicate the scope of the BHF’s research – that it extends beyond heart diseases to include other heart and circulatory diseases such as stroke and vascular dementia.

Boy shows an enthusiastic young boy joining the dots between the heart, blood flow, and the consequential health issues faced by his loved ones as a result of heart disease.