Cannes Lions
UZINA, Lisbon / EASYJET / 2017
Overview
Entries
Credits
Description
What is memorable for all generations?
• The first girlfriend
• The first sexual relation
• The first car
• The first plane ride.
Creative idea: #myfirstflight
Execution
We invited 70 kids from a social centre, who had never flown before, to a field trip to the Lisbon Airport.
They boarded an easyJet plane and we talked to them about the plane and flying.
When they thought the field trip was over, the pilot asked the question: “Who wants to fly?”– They were going on their first flight!
Outcome
The only results we have so far, are online results, as follows:
1 - About Social Media 500.000 views, shares and comments.
2 - 70 very happy kids with a lifetime experience.
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