Cannes Lions
EURO RSCG C&O, Paris / MYLAN / 2009
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Because some human needs are universal in our daily life, we need references to rely on.
Mylan being an historical American player of the pharmaceutical market just arriving in Europe, this film sets the brand as a new reference in healthcare.Several scenes show people drinking water all around the world: in Africa, in Russia, in New York City… “Everyday around the world, millions of people carry out the same action… for their health” The final scene reveals a child taking a tablet before drinking water. “Today, you can put your trust in Mylan, the new reference in healthcare”. “Mylan, Your Life”.
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