Netflix was launching 'Glass Onion,' a sequel to the 'Knives Out' murder mystery.

Objective: Promote 'Glass Onion.'

18 mysteriously minimalist billboards sprouted nationwide that had taped items on them. This execution had the country abuzz and encouraged Filipinos to investigate what the billboards were all about.

Those who had sharp detective skills figured out that the items on the billboards corresponded to the costume of each character in the film 'Glass Onion.' Each billboard had a magnifying glass and an onion to refer to the film's title.

*148M Reach

*10.4M Impressions on social

*157K Organic conversations

Most importantly, the billboards helped make 'Glass Onion' the No. 1 film on Netflix, staying in that position for no less 2 weeks.