The Biography Playlist project activated Tim Music by Deezer in a clever way: by using assets of the platform to create a completely new idea. It used songs of the 35.000.000 catalog to tell the story of famous artists, written with the song of other less known artists, that were promoted.

Most users use TIM Music by Deezer for listen always the same songs. To promote less known artists and shake the music industry, we create an idea without charge that use the TIM Music by Deezer platform. To do this, we create playlists that tell the story of great artists, using only the title of less known artists songs.

People not only got to know more about the Tim Music by Deezer's vast catalog, made by 35.000.000 songs, but also discovered that they can find any kind of artist and tracks on the platform. The main result was to make people get out of the comfort zone when listening to music.