Call of Duty is a one of the biggest first person shooter franchise in the world. The first game was released in 2003, and have since released multiple installations. The current strategy of Call of Duty is to release a new game every year.

The brief was to create hype for the up and coming Call of Duty Vanguard. A game taking place during WWII – with an epic single player story.

Besides a brand new game every year. Activision also have a free-to-play version of the game called Call of Duty Warzone. This game is a bit different, it's only game mode is 'Battle Royal' – a multiplayer mode where 150 players are dropped onto an island with the only goal of being the last one left alone.

As the first-ever teaser of Vanguard, we introduced Polina Petrova for the first time.

By changing the winning cutscene of Call of Duty Warzone. To win you have to outlive all the 120 other players on the map. But if you do, you see a cutscene of your character getting winched up a helicopter and evacuated of the island while end credits roll. To win is so hard many players share this exact moment and their reaction to winning on social media.

But if you won this time things were different. Instead of getting winched up the helicopter, players was shot on their way up the helicopter, falling back to the ground. Their hard-fought victory had been stolen. By Polina Petrova. A main character of Vanguard. And the most successful female sniper in history.