Strategy:In order to publicize the news network n-tv, we advertised at the place where people look for news first: on the Internet. We did that in a way that is as surprising and innovative as only the Internet can be.

Execution:The banner dramatizes the efficiency of the n-tv information and news network. Individual users are automatically filmed by their webcams and their portraits appear in a pop-up window with the news channel’s typical layout. The ticker at the bottom explains it all: n-tv is simply “Everywhere on site.”