Cannes Lions

FRONT LETTERS. THE WORLD WAR I MAILING

SERVICEPLAN, Munchen / N-TV / 2014

Case Film
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Overview

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Credits

Overview

Description

There are no legal restrictions or regulations that would apply to this case.

Execution

We didn’t want to create a mailing that’s just an eye-catcher. We wanted to create one that would convey the topic of World War I in an intimate, emotionally stirring way. That’s why our mailing is written and sent by real soldiers – not just to trigger extreme emotions in every single recipient, but also to motivate opinion leaders, journalists and history buffs all across Germany to write about it.

Outcome

Because “World War I“ has not been broadcast yet, there are no quantifiable results at this time.

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