Cannes Lions
SERVICEPLAN, Munchen / N-TV / 2014
Overview
Entries
Credits
Description
There are no legal restrictions or regulations that would apply to this case.
Execution
We didn’t want to create a mailing that’s just an eye-catcher. We wanted to create one that would convey the topic of World War I in an intimate, emotionally stirring way. That’s why our mailing is written and sent by real soldiers – not just to trigger extreme emotions in every single recipient, but also to motivate opinion leaders, journalists and history buffs all across Germany to write about it.
Outcome
Because “World War I“ has not been broadcast yet, there are no quantifiable results at this time.
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