Cannes Lions
JWT BEIJING, Beijing / NOKIA / 2009
Awards:
Overview
Entries
Credits
Execution
Our Direct Solution:- Our solution was unapologetically simple - generate enough excitement and desire through viral on social networking sites to encourage consumers to pass it on and visit the campaign site to find out more.- It's purpose was not to make a stand alone 'product sell' of the product like traditional TV advertising.Our targets were:- 1,000,000 unique views;- 1% click-through rate (10,000 unique visitors).
Similar Campaigns
12 items