How do we get people to spend two times two minutes of their day brushing, when they’d rather be doing something else? We turned those 2 minutes into time well spent by bringing the things that occupy people’s minds into the bathroom. And rather than making an app; which requires you to bring your phone into the bathroom - we created a physical brushing assistant that lives on your bathroom mirror and gives you a 2 minute personal update each time you brush. These updates can be customized from different sources and the brush button makes sure it fits exactly to two minutes.

The Brush Button is a simple and easy-to-use device that users can stick to the bathroom mirror. With a push of the button the user get to hear tailored and relevant content that is precisely two minutes long, the ideal brushing time. The content is gathered from different services such as Google Calendar, Spotify/Google Music, Google Maps, Google News and Weather. It can be personalized by connecting the Brush Button to an app where the user can decide which topics and services to fill their two minutes with.

The Brush Button helps users take better care of their mouths by making the 2 minutes spent brushing more entertaining, but it also reminds them to replace their brush head, gives them brush tips, helps you remember appointments with the dentist and notify the user when they aren’t brushing properly.

Right now, the Brush Button has been released to a select audience to reconfirm the preliminary results regarding behavior change and further develop the product. Specifically, we are looking for ways to better implement the relevant content people are looking for in the morning and when they go to bed so brushing can become less of an annoying chore and a more rewarding experience.

Results from our first release show that the button makes people more aware about their brushing behavior while they are brushing, enjoy the activity more and, most importantly, they tend to brush longer and more often for the full two minutes.