Cannes Lions
KOLLE REBBE, Hamburg / AKTION MENSCH / 2016
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In order to address reservations about interacting with people with disabilities, an audition
was used to conduct a social experiment, in which people unexpectedly encountered others with disabilities. The resulting interactions were emotional and moving. They started with initial uncertainty on how to behave and gradually progressed to friendship over the course of just a few minutes. These moving encounters were filmed and used for an online film for Germany’s the largest private charity, Aktion Mensch.
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