It was the first online action for Naldecon Day and Night, the first source of multi-symptom relief for flu symptoms. The objective of the online campaign was to test the viralisation of the brand throughout the Brazilian winter.The solution was creating a hot-site of the product with a funny game as the highlight. The game shows how the flu can interfere with a person’s daily tasks at work. One of the features of the product is leaving the person well enough to work in spite of the flu symptoms, so that their performance is not compromised.We quickly spread the link to the hot-site through online messenger and email. In one day we had more than 6,000 hits, in which the web-surfer played the game for 4 minutes.