Campaign launched with ambient guerrilla by randomly placing Goal Nu goals and a plastic ball in malls. When passersby plays and scores a goal, a group of fans will fall in to cheer and promote Nanyang Goal Nu Thailand Legend Cup. Footages were shot and seeded online as viral clips on teen websites.We also a created a Facebook Goal Nu football game where players can invite friends to set up teams to compete against other teams online. The champion then wins the Nanyang shoes they designed earlier in the game as a reward.

We also launched a TVC with viral clips using students to challenge other players to compete against them. Along with banners promoting the competition in and around schools.Finally, the national competition started, and the winning team from each region will then compete to reveal the champion that will become a legend.

• Over 2m participants (students, parents, teachers, fans) in the activity.• 1,081 teams with 5,405 players joined in competition nationwide.• Nanyang’s Facebook page ranking raised to no.1 among Thai sports brand. (109,574 'likes' during the campaign alone)• FREE PR - Worth more than USD $2,000,000 of news and network coverage over several months• Target group became highly involved with the brand.• From #1 in sales to #1 in consumer’s hearts.