"The window for winter in Hong Kong is usually very small. During November to December, it isn’t cold enough to"

"encourage people to buy winter wear even though it's technically winter already. At the same time, it’s an opportunity. HOW COULD ADIDAS PROMOTE THEIR LATEST FUNCTIONAL WEAR BEFORE WINTER"

"ACTUALLY HIT? OBJECTIVES • Raise the awareness of adidas Climaheat as a mid-layer apparel for winter •"

"Highlight the product’s benefits: “engineered to lock in heat and let moisture out.” • Drive interest in the product"

"and achieve 20% increase of YOY sales."

"CREATING A SPECTACLE: ADIDAS’S FIRST EXPERIENTIAL FITTING ROOM • We created a unique adidas"

"Climaheat VR fitting room at the Hong Kong adidas Sport Performance Flagship store. GAMIFYING THE"

"IN-STORE EXPERIENCE AND CUSTOMER JOURNEY: • In the context of cold weather, we challenged the"

"players with a 1-min running game in our Climaheat jackets, where they could experience the benefits of the product. To make it more personalized, players took photos of themselves, which gave them a personalised avatar in the game. • Within the game, players had to run fast enough to avoid being hit by a huge snowball and gained"

"higher scores • Players with high scores were rewarded with different instant incentives based on their scores once"

"they’d finished the game. The in-game experiences were recorded as branded videos and sent to players."