Cannes Lions

Napflix I Siesta Video Platform

NAPFLIX, Barcelona / NAPFLIX / 2017

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

We created our tv network channel Napflix.tv. A siesta video platform where you can find the most silent and sleepy content selection to relax your brain and easily fall asleep.

In Napflix there are 10 content categories: ASMR, Relax, Sport, Education, Videogame, Daily, Music, Documental and Original Content.

Execution

There’s a lot of videos on YouTube that we were able to put on our platform that will really help people to sleep. The criteria for our selection are that they have to be monotonous, repetitive, nostalgic and relaxed. It’s all got to have the same pattern and help you to disconnect your mind. The movies could include the things you want to watch after your dinner — sports, a TV series or post-meal classes.

Outcome

More than 100 instagram hashtags

More than 10.000 twitter interactions

More than 100.000 facebook interactions

More than 500.000 google results

More than 1.000.000 Page Views around the world

36% Returning visitors with more than 2 hour Avg. Session Duration

We are appeared at Oprah Winfrey Magazine, Good Morning America, Rai3, TeleMatin, Canal+, NBC, BBC, Today, Central Comedy, Lifehacker, Mashable, Esquire, Wired, UNILAD, Mental Floss, Dr. Oz, Mitre Radio, Radio Caracol, Cadena Ser, Telecinco and many international media. We are recommended as a site of the day by Arianna Huffington, John Legere and Ivanka Trump.

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