Cannes Lions
VENABLES BELL & PARTNERS, San Francisco / NAPSTER / 2004
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Description
Napsterbits was set up as a place where Napster fans could interact with the brand while the new Napster site was under construction. Here they could watch and email around the animations, screen savers, web badges, etc. The 'send to friend' function of the site gave our client a large database of new subscribers.
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