Most people have the tendency to ignore their state of health before becoming really ill. In the first part of the TV ad the perfect bodies of the models were checked by a futuristic scanner effect.

The conclusion: "I feel actually quite healthy. But am I really?"The solution followed instantly : "Do the great health check! Now in Stern."

The advert's success was even greater than our client had expected. We gained over 50% more new subscribers than an earlier advert with an identical free gift. Therefore the cost per interest was lowered to the same amount.