Toyota’s cup car customizer returned for the 2011 race season with a supercharged new site, rebuilt from the ground up to be sleeker, faster, and more social. New design tools like custom 3-D photokit gave fans even more ways to create and share their designs. A live feed of user achievements and tweets from Toyota drivers gave fans a real-time connection to the Toyota racing community. With more than 2 million page views, 206,000 total registered users, and 40,000 approved designs in the first round alone, Sponsafier 3 far exceeded the original benchmark of 15,000 users and designs.