Cannes Lions
SEILER BASEL, Basle / FEDERAL OFFICE OF PUBLIC HEALTH / 2002
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Description
The condom as effective prevention - a simple and clear message, that the Stop Aids campaign wants to put across with the launching of this game. The target audience? The population of newcomers to sexual activity - teenagers - an important target group. Studies have shown that teenagers that use a condom for their first intercourse will very likely continue to do so in future also. The point of the game is to catch all the viruses and preferably all the sperm with the condom cannon. If a virus is missed, the game ends. You have to download the game first.