Cannes Lions
EURO RSCG GROUP SWITZERLAND, Zurich / FEDERAL OFFICE OF PUBLIC HEALTH / 2007
Overview
Entries
Credits
Execution
The official street signs of "infamous" streets where prostitution takes place were exchanged for directional signs in the direction of the red-light district - and of safer sex.
Outcome
The street workers of the Federal Office of Public Health received a positive response to the campaign from sex clients as well as prostitutes. During the campaign some 20,000 condoms were distributed in Switzerland's five largest cities.
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