Cannes Lions
LEO BURNETT COLOMBIA, Bogota / RED CROSS / 2014
Overview
Entries
Credits
Description
In Colombia, there has been a decrease in voluntary blood donors and for 1,000 inhabitants there are just 16 available units per every blood type; the demand is too big for such reduced offer. With just a 1% increase of voluntary Colombian donors, there would be enough units to save more lives.
Similar Campaigns
12 items