Cannes Lions
Y&R NEW YORK, New York / LOCKS OF LOVE / 2017
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Locks of Love is a non-profit organization that provides all-natural hair replacement to children suffering from long-term medical hair loss, such as alopecia or cancer treatments. Locks of Love depends on donated long hair for the highest quality hair replacements. And with a full head of hair, these sick children are kids again–full of confidence and playfulness and free from the stares that keep them from enjoying the fun things and carefree life that all children their age should enjoy.