Cannes Lions

Toys

Y&R NEW YORK, New York / LOCKS OF LOVE / 2017

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Description

Locks of Love is a non-profit organization that provides all-natural hair replacement to children suffering from long-term medical hair loss, such as alopecia or cancer treatments. Locks of Love depends on donated long hair for the highest quality hair replacements. And with a full head of hair, these sick children are kids again–full of confidence and playfulness and free from the stares that keep them from enjoying the fun things and carefree life that all children their age should enjoy.

Similar Campaigns

6 items

REPEAT

PROLAM Y&R, Santiago

REPEAT

2016, WORLD VISION

(opens in a new tab)