Cannes Lions
LANDOR, Chicago / NATIONAL DIAPER BANK NETWORK / 2019
Overview
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Background
One in three U.S. families suffers from diaper need. But nobody talks about it. So nobody notices it. Our billboard, only a few miles from Disney World, forced oblivious tourists to consider one of the worst public health crises in America. And look beneath the surface of our society to reveal the shitty truth.
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