The ING Bank launched a national campaign in The Netherlands, offering both small businesses and consumers special offers, like higher interest on savings or free entry on investment products.For the online campaign we adapted and emphasised the promotional look and feel of the offline campaign. In line with this, we created online creatives never seen on the Internet before, flypostings on the Internet. We served the flyposting creatives over the online advertising positions we had brought in.We served more than 50 different creatives on 12 different websites. The results were 10 times better than average in the financial sector. This is partially due to the remarkable creatives of the campaign. People had never seen a flyposting campaign on the Internet before.