Cannes Lions

DREAMS

REVOLVER/ WILL O'ROURKE, Sydney / ING BANK / 2013

Case Film
Case Film

Overview

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Overview

Description

We’re all familiar with the saying, “There’s a part of me that wishes…” No matter how successful you are or how much experience you've had, there's always a part of you that wants a bit more. That remembers their childhood dreams. That wishes for something else. We don't embrace our potential because we aren't listening to the parts of us that have other dreams and aspirations.

ING Direct wants to inspire these parts to play a stronger part in your life because there's a product for every one of them.

So we aren't talking to all you, we're talking to a part of you.

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