Cannes Lions

NATIONAL FUNDRAISING CAMPAIGN

NAZCA SAATCHI & SAATCHI MEXICO CITY, Mexico City / RED CROSS / 2003

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There is a car accident. An old man approaches the car, opens the door and finds an unconscious pregnant lady. He takes his hand to his heart and puts it on hers. We notice that he left his red cross donation sticker on her chest. She awakes.

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